Hi, I'm
Kaiya,
(rhymes with Hi-ya)
and I'm a performance marketer
I'm a performance marketer who has worked in paid media, email, and analytics for outdoor and e-commerce brands since 2016. I currently manage $1M+ in annual ad spend across Meta, Google Ads, and Reddit, and I'm studying data science and machine learning through UBC and TRU.

Projects
Things I've built, for school and for fun.
Field Notes
What I'm working through, from first notes to finished write-ups.
Rabbit Holes
Interesting things I've found whilst exploring the internet.