Hi, I'm

Kaiya,

(rhymes with Hi-ya)

and I'm a performance marketer

I'm a performance marketer who has worked in paid media, email, and analytics for outdoor and e-commerce brands since 2016. I currently manage $1M+ in annual ad spend across Meta, Google Ads, and Reddit, and I'm studying data science and machine learning through UBC and TRU.

Kaiya smiling and holding her dog,
                Blueberry, near the Golden Gate Bridge

Projects

Things I've built, for school and for fun.

Field Notes

What I'm working through, from first notes to finished write-ups.

Rabbit Holes

Interesting things I've found whilst exploring the internet.